Franchisee Focus: Rebecca Auld

Franchise Focus-Bendigo

We’ve talked about operating a Pinot & Picasso from a completely different state, and it is now a reality for some of our franchisees! We spoke to Pinot & Picasso owner, Rebecca Auld, and her experience operating her studio from her home in NSW!

 

How did you first hear about Pinot & Picasso?

I attended this newly talked about place called Pinot & Picasso in Terrigal as part of a mothers group night out. It was our first night out since having our babies and it followed the first lot of long COVID lockdowns! So, you can imagine we were super keen to be out! I was so worried about the painting part as my artist ability stopped at stick figures – I hoped my drinking would pull me through, ha! I hoped it was a bit like playing pool, the more you consume the better the artwork will be. 

To my surprise, I loved the whole experience and was so proud of myself and my masterpiece! The experience made me feel very accomplished all at the same time of enjoying social time with friends, which was so very needed! My artwork (In the Old Gumtree) was placed in the loungeroom of our family home along with some of our children’s artworks. Kooka will soon be displayed in our Bendigo studio as a constant reminder of where it all began for us!

What convinced you to join Pinot & Picasso as a Franchisee?

I’m not sure we needed convincing as we were very keen to be part of this very clever business model and experience – I mean, who doesn’t want to drink, eat, paint, laugh and make money! After speaking with Aaron and James on a few occasions and also speaking with a couple of franchisees, we just felt it was the right fit for us and our family/business goals. The team at HQ were informative and being able to speak with other franchisees made us feel comfortable, answering all our questions (we did have a lot) and reassuring us of our decision to move forward.

What was the process like becoming a Pinot & Picasso Franchisee?

Pretty seamless really. Once we made the decision on our territory, it was all go, go, go from there! We had access to the information we needed to make some clear decisions and although the legal part is never fun, this seemed to be pretty straight forward. I attended the HQ training which really tied a lot of the early information and operational aspects together for me and then having a direct HQ contact such as Sally has been super helpful as a new Franchisee. I have met with Sally weekly in the lead up to Opening weekend and she has been a saviour in moments that mattered. HQ has done a lot of work developing the systems and processes in order to set us up for the best success!

What made you decide to operate an interstate studio?

There were not many options left for us in NSW and working remotely was not foreign to us in business so we thought why not, let’s look at another state and see what is available. We were given 5 territories as options within NSW, VIC, QLD and SA. We had both travelled to Regional VIC for work and pleasure. My husband and I both appreciate good art and great architecture and both growing up in smaller regional locations (him in the North Island of NZ); we know how important experiences such as P&P are for regional areas. It was as you would say, love at first sight when Bendigo territory was on the table – an absolute no-brainer! 

Pinot & Picasso Bendigo

You’ve done everything without even going to Bendigo. What was the process like from finding your studio to getting it open?

It has been actually very smooth considering we have never stepped foot inside the location or been able to visit Bendigo in the lead up. The local community of Bendigo is very special, which we already knew from being visitors to the region, often taken in as a local during our trips there. We did our initial search ourselves for our studio and found a few options we thought would be a nice fit. We contacted the real estate agent who was able to give us even more information about the properties that made our decision even easier.

Aaron was our go-to person for the studio and he sorted all the negotiations from there, scoring us a great deal for the location. We planned out our opening and fit-out, and had the amazing help and support from Phia, HQ’s Victorian Studio guru! Phia was our feet on the ground as the extended lockdowns in NSW not letting us out of the state anytime soon. She took videos, photos and helped find our builder for us. Phia also helped get our staff up and running! We had a vision for the studio and this was brought to life by our builder and his team of professionals. 

Our studio mural was very important to us as we really wanted it to bring to life the history that is stemmed so deeply in Bendigo. Funnily enough, I had been on the search for a mural artist since our Hello days. However, I placed our ad up for staff and this very quirky and fun loving person applied and told me of her mural she had completed recently in Bendigo – and the rest is history! She brought our vision and studio wall to life, it really is a must see! There is no mistaking which studio you are in when you look at our mural! 

We wanted people in Bendigo to have a city experience without needing to go to the city and we have many people comment to us that the studio definitely gives off that vibe. We decided to add to the Paint & Sip experience and deck out our studio with a luxe lounge area and a selfie mirror, all lit up by a gorgeous chandelier. Our partner florist brough this space to life with an amazing flower wall hang – it has to be seen to be appreciated! 

Hiring staff was my biggest concern during the whole process – something I assumed would actually be my easiest task given my background in business and HR. Being so far away and not being able to meet people personally was more difficult than I thought, as I like to build rapport and have that individual approach to recruiting the right people. We did everything virtual in the end and we have the most amazing team made of local artists and creatives who are ready to bring this experience to Bendigo!

We had the devastating news the week before opening weekend that VIC was to head into Lockdown 6.0. We had already come to terms with the fact that we would not be attending the opening weekend with NSW in lockdown, but to hear we may not even open as planned was gut wrenching. So many people had invested so much time thus far, we wanted it to open for them as much as for us. We had 10 booked out sessions prior to opening, the community was abuzz with the news of our new studio opening in Bendigo, and our staff were excited to get painting with guests. We stayed positive albeit unsure of what would happen and to our excitement, Regional VIC was lifted and we were back into the opening planning mode as quick as we could say Pinot! Opening weekend was so much fun! All the sleepless nights, late nights working and phone calls were all very worth it.

 

What has the community been like towards your business?

We have been overwhelmed with the support from the local community. They have embraced us with open arms and are just as excited (if not more) to have us opening our studio doors in their local area. I was needing to add more tickets, sessions and even went to opening up October sessions due to the level of demand in lead up to our opening. We had sold out sessions for August and September and this mostly before anyone had had a chance to step foot inside the studio (and some of these even purchased during a lockdown!). We will always be forever grateful and thankful for their support. 

As a way of giving back to our local community, we have commenced ‘Local Thursdays’ where $5 from each ticket sold will go towards that month’s local community group/charity. Our mission is to be immersed and connected with our community, always.

 

What’s been your favourite thing about Pinot & Picasso?

There is so much to love about the P&P experience but if I need to pick one, it’s the feeling of family. There is a real sense of community and family amongst the network. Aaron, James and the team have set it up in a way that although you are part of this bigger Franchise, you still feel valued – whether you have one studio or five! 

We also have many opportunities to come together and learn from each other. I have had other Franchisees reach out to offer support which has truly been a blessing, especially when Lockdown 7.0 happened and I was able to get some hands on support from the team at Ballarat. 

 

What advice would you give to someone thinking about buying a Pinot & Picasso franchise? 

Go for it! We will not be stopping at one studio and cannot wait to get our hands on another studio in the near future. It’s been exciting, tiring, liberating, stressful, and fun all at the same time, but when you see those smiles and hear from guests to say how amazing their experience was, it is all so very worth it. We really are part of something very special – who wouldn’t want to make money while having the best time of your life!?

Make 2022 Your Year!

Pinot & Picasso Franchising

So, 2021 was just as average as 2020… Why not make 2022 extra special with a change to your career & lifestyle?!

Pinot & Picasso is continually looking for motivated & driven people to join our ever-growing Franchisee network! With over 50 studios in Australia and now operating in New Zealand, it is now a more exciting time than ever in the Pinot & Picasso world!

See what locations are available in both Australia & New Zealand below!

As you can see, we have so many great territories still available around the country! These Aussie communities would thrive with a P&P studio! Due to being sold out in NSW, we’ve seen many take on the challenge of running a studio interstate which has been met with success! Thanks to the digital nature of our business model, this is now more of a reality than a fantasy for business owners.

Enquire today about owning an Australian Pinot & Picasso studio!

Take your business ownership to the next level by operating a studio in New Zealand! With just three studios currently, there are plenty of locations to make the most of this international opportunity! With a P&P representative on the ground in NZ, we’re prepared and primed to support your journey—if you dare to take it!

Enquire today about owning a Pinot & Picasso in New Zealand!

We’ve worked hard to ensure that every Pinot & Picasso territory has the best chance of success. By calculating the total population and number of key demographics in each territory, we work to maximise return for all our franchise owners!

Ready to make a change? Enquire with us about joining the #1 Paint & Sip Franchise today!

SOLD OUT in NSW

P&P-SoldOut-NSW

First it was Sydney Metro, now it’s the entire state! Pinot & Picasso is officially SOLD OUT of locations in NSW. A feat that is unbelievable for our business that has only been franchising for 2 and a half years! 

This new milestone for Australia’s #1 Paint & Sip Franchise has seen our company grow both interstate and internationally. We’ve started securing more territories in Victoria, South Australia & Queensland, as our first studios in Tasmania and Western Australia prepare to open next month to a brand new audience.

Last week, our first New Zealand studio opened their doors and introduced our unique Pinot & Picasso experience to excited Kiwis! It really is the start of a wonderful journey!

Although NSW might be out of territories, we still have some amazing locations across the country and in NZ available! A big positive of this is that we’ve seen many new Franchisees jump on board and take on the opportunity of owning a studio in another location or state. 

Our HQ team is primed to help any Franchisee make their dream become a reality. At Pinot & Picasso, nothing is impossible and here is just a few reasons why we support anyone looking to own a studio from a distance:

We’re a digital, e-commerce based business!
Being an e-commerce platform, everything we do is managed online or within the digital space. Our website is manageable from everywhere, our advertising and social media spend is encouraged to be placed where we can see results, and all our lines of communication are cloud based. For an operator managing a business from distance, this is a dream.
 
Digital marketing is our jam!
 
We’re the first to admit that we aren’t artists, we’re marketers at heart. Building our business on a digital platform has always made us hyper aware that tracking sales is important. We know where every cent within our franchise business goes, and more importantly how much of that returns. With a strong relationship with our Digital Marketing Agency and years of experience/strategy within the digital space – we provide more and more opportunities for our Franchisee’s to make a healthy return.

Your Pinot & Picasso Life is managed from your pocket!
That’s right, we’ve even got our own app. From tracking attendees, refunds, to creating new sessions and processing payments for functions or large events – this app does it all. We like to ensure that Franchisee’s aren’t fish out of water when edits need to be made so we designed this thing for simplicity. The best part of it all? You can track your weekly sales as they come in.


We asked one of our Franchisees what it’s like operating a studio from a distance. Clinton from Pinot & Picasso Orange said:
“Challenging and rewarding all at the same time. The biggest challenge has been injecting ourselves into the local community and being accepted. This also meant long drives, time away from home and away from loved ones. However, we have met some amazing people on this journey and made some good friends throughout our adopted community. On top of this, we have a sound understanding of our region and can quite confidently call it a second home.”

Interested in finding out how you can manage a Pinot & Picasso studio remotely?

8 New Studios coming soon!

Pinot & Picasso is raising the bar because we’ve officially reached the 50 studio milestone! We are doing it in true Pinot fashion with our BIGGEST studio announcement for 2021! 

We’re welcoming 8 NEW STUDIOS to the Pinot & Picasso family over the next couple of months! The best part? All of these new studios are all interstate! Pinot & Picasso is undeniably proud to also be expanding into TWO NEW STATES! When we say we are Australia’s #1 Paint & Sip experience, you better believe it, baby!

Check out where we are launching these new studios!

How incredible are these territories? We cannot wait to bring Pinot & Picasso to these wonderful communities! These studios will be opening over the next couple of months.

AUGUST
BENDIGO
NORTH BRISBANE
BRUNSWICK 
MELBOURNE CBD
WERRIBEE
HOBART

SEPTEMBER
FREMANTLE
FITZROY

 

Our new Franchise Owners cannot wait to bring Australia’s #1 Paint & Sip experience to these exciting communities! 

Franchisee Focus: Kress & Dave Laguidi

Pinot & Picasso Franchising

Kress Laguidi was a proud and hard-working artist at Pinot & Picasso. Last year, she took off her P&P apron and put on her business woman cap and joined the Pinot & Picasso family as a Franchise Owner!

We chatted with Kress about what her experience as a Franchisee has been like since opening Pinot & Picasso South Coast! 

 

What convinced you to join the Pinot & Picasso as a Franchisee?

“I was working for the Pinot & Picasso Camden team as an artist for a year (since it’s opening in mid-2019) and I loved every minute of it. Everyone always had a good time, whether it was because of the painting or because of the sipping, it didn’t matter! If they had a bad day, that was left at the door and was always such a good vibe.

In 2020, after the COVID lockdown, so many new Pinot & Picasso studios started opening and Dave decided we wanted to be a part of the family.” 

 

What was the process like becoming a P&P Franchisee? 

“It was really quick for us. We had a phone meeting with James on the last day of August and by the end of October, we were trading.”

What’s been your favourite thing about Pinot & Picasso?
“The thing I love about Pinot & Picasso is that it is a big family – everyone from HQ, the Franchise owners, and even the staff hosting in the studios. Everyone wants to help everyone out as much as they can and are happy to share ideas. If there is a problem, there is always someone willing to give advice.”

 

How has your studio been received by your community?
“The South Coast loves having us down there. It is something different for them and something (cultural/entertainment) they don’t have to travel to the cities for. We also have a lot of city folk who are on a weekend escape or holiday who will come to a session.”

 

Since becoming a Franchise Owner with P&P, what benefits have you seen in life and business?
“Working with Pinot & Picasso is great because there is flexibility with work house. I have 2 small children so I can work early or late to make sure I have time in the day for the,. I am working mostly from our home office and when I am working the sessions with my staff doing pop-ups, we are usually by the beach or looking over rolling hills. It’s pretty hard work… wink wink!

 

If there was one reason to join P&P, what would it be?
“Pinot & Picasso is creative, fun and flexible. Most importantly, the team is growing and improving as the business is, so HQ has refined operations and expanded even since we started down the coast 8 months ago!”

 

Does the Pinot & Picasso lifestyle sound like a dream to you? Enquire about becoming a Franchise Owner today!

47 Studios in 24 Months!

Pinot & Picasso Franchising

Not too long ago, Pinot & Picasso celebrated two years since we started franchising. Now, we have opened 47 studios in just 24 months! The buck doesn’t just stop there – we’re on track to reaching 50 studios over the next couple of weeks!

The journey from our first studio to our 47th has been a whirlwind to say the least! Here’s what it looked like!

  • Our first franchise: Byron Bay

After the success of our OG studio in Penrith, we took Pinot & Picasso to one of the biggest tourist destinations in NSW – Byron Bay. The studio opened in February 2019 and it kickstarted our franchising journey. It only took a couple of months until the next franchise signed on. Our Byron Bay studio really started the domino effect here at Pinot & Picasso!

  • Going interstate

A big milestone we reached only three months into franchising was opening our first interstate studio. We headed up to the Gold Coast in sunny Queensland with our Southport territory. We now have 13 interstate studios operating in Queensland, Victoria & the ACT. Our first location in South Australia is launching next month. 

  • The post-COVID boom

When the COVID-19 pandemic hit, we had 13 studios up & running. By the end of 2020, we had a total of 35 locations across the country. That’s right – we had 22 franchises jump on board in the space of six months! SIX MONTHS! This level of growth has continued into 2021 with an additional 12 studios open for business. 

  • Sold out in Metro NSW

At the end of last year, we sold out in the metro area of NSW. This achievement has turned our attention to targeting more territories in QLD, VIC & SA. We’re also looking to dip our toes into the great states of Western Australia, Tasmania & the Northern Territory by the end of 2021. 

  • To 50 and beyond!

We are only THREE studios away from raising the bat for our half-century! To think this landmark will come in under three years of franchising is truly mind-blowing! We have many more exciting locations in the pipeline and cannot wait to announce them over the coming weeks. 

 

Book a call via the button below for more details on available opportunities with Pinot & Picasso.
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