business | Pinot & Picasso

Franchisee Training 101 at Pinot & Picasso

June 2, 2021 by Pinot & Picasso

Once you have jumped onboard the Pinot & Picasso train, we take you through Franchisee training at our Head Office! We cover all the bases and give you the right tools to help you become the best Franchisee possible!

Once you have been introduced to everyone at Head Office, your training will begin. Here’s a summary of what we cover in Franchisee training:

System Access

We use multiple systems and platforms to help run different aspects of the business. The systems we have will help you with marketing, social media, staff rostering, stock ordering and delivery, adding sessions, and so much more! We set you up with a studio email which also gives you access to our Google Drive. Our shared Google Drive has all

Artwork Gallery

What is Pinot & Picasso without its artworks? We’re not going to even answer that! Our Creative Council will show you our entire Pinot & Picasso artwork gallery in training. They will run you through all our types of sessions that we hold in our studio.

Operations Management

This is the most important module in our training session. We cover many topics like roles & responsibilities, customer communication, staffing, studio maintenance, and pop-ups. This section really is the backbone of what it takes to run a Pinot & Picasso studio. Sound daunting? It really isn’t. We think this part of training will get you really excited for getting started and opening your studio!

Website Training

Your website is your biggest selling tool. Why? Because this is the place people come to buy tickets to your sessions. We take you through the backend of the website, adding and editing sessions, rescheduling and refunds, and WooCommerce. You’ll be a pro at this in no time!

Local Area Marketing

Now that you know the backend information and you’re ready to start selling tickets, we equip you with Our Local Area Marketing guide will be your helping hand in this process. From community outreach and influencers, to establishing yourself as an online powerhouse, all the info you need to get you started is right there!

Digital and Social Media Marketing 101

We take a further marketing step to help you with social media itself. Customers are most likely to stumble upon our business through social media so it is vital to know how to market your studio on Instagram and Facebook. We will help you understand the media landscape and create some strategies to be a social media whiz!

Book a call via the button below for more details on available opportunities with Pinot & Picasso.

Franchisee Focus: Mitch Revs

March 31, 2021 by Pinot & Picasso

A proud co-owner of Pinot & Picasso Newcastle studio, renowned local artist, Mitch Revs, started his journey with us a long 18 months ago. We had a chat to him about what it’s like being a part of the P&P family.

What convinced you to join the Pinot & Picasso as a Franchisee?

“The idea of re-connecting people with their creative side was something that excited me. As an artist, I hear people everyday say “I wish I was creative” or “I don’t have a creative bone in my body”, “You’re so lucky” – These kinds of people make up more than 50% of Pinot & Picasso workshops, and 99% of the time they leave so happy and surprised with how well their painting turned out. It is a great way for me to educate the people of Newcastle that art is not about being best in the room, it is just about expression and having fun!”

What was the process like becoming a P&P Franchisee?

“Relatively fast & stress-free. I’m sure my experience is a lot different to others though as I joined forces with James and Aaron, therefore most of the work was done on their end.”

What’s been your favourite thing about Pinot & Picasso?
“Bringing the community together through art – and wine!

How has your studio been received by your community?
“People love our workshops. We get lots of returning customers wanting to try out all of the different paintings. It’s a challenge, it’s fun and a great vibe!”

If there was one reason to join P&P, what would it be?
“Pinot & Picasso is its own fun, creative community. If you are looking for a fun, low-investment opportunity, I highly recommend Pinot & Picasso!”

Celebrating Two Years of Franchising

March 3, 2021 by Pinot & Picasso

It’s been a wild ride since we’ve become a franchising business two years ago. We opened our second studio in Byron Bay in February 2019 and since then, the brand has gone from strength to strength. After a wonderful 24 months, we spent some time reflecting on our biggest achievements here at Pinot & Picasso.

Major growth in 24 months

Since opening in February 2019, we’ve sold to over 55 sold territories with 40 studios open for business. Our biggest growth came post-COVID outbreak – much to our surprise! We had a total of 12 studios operating in June 2020. This figure tripled in a six-month time frame and we finished 2020 with 36 studios trading nationwide.

Expanding into five states

During these 24 months, we’ve locked ourselves in on becoming a national brand. We have almost sold out ALL locations in NSW. This success meant that launching interstate was less daunting knowing that we have a business model that works. We now have multiple studios in Queensland, Victoria and the ACT, with plans to open studios in South Australia and Western Australia.

P&P goes international

The buck doesn’t just stop in Australia. Thanks to the enormous success and growth in 2020, the Pinot & Picasso brand is officially expanding into the international market. We’ve sold three territories across the Tasman already. We could not be more excited to bring the Pinot & Picasso experience to New Zealand.

The Pinot & Picasso Art Box

The COVID-19 pandemic brought many unprecedented challenges to businesses. With studios closed due to lockdown, we decided to adapt with the times and released our very own Art Box. We utilised the Facebook Live and Zoom platforms respectively to run virtual sessions on weekends and give people some joy during a tough time. This has since expanded to the company running virtual functions across the country and even overseas.

The Pinot App

We updated our business of the digital landscape and developed a Pinot & Picasso App purely for our Franchise Owners. The P&P App allows our franchisee’s to seamlessly manage their studio. From bookings to revenue, the app allows our franchisee’s to work on the run.

Are you interested in joining the Pinot & Picasso family? Book a call via the button below for more details on available opportunities with Pinot & Picasso.

Franchisee Focus: Daniel Atkinson

February 3, 2021 by Pinot & Picasso

A proud owner of NINE Pinot & Picasso studios, Daniel started his journey with us a long 18 months ago. We had a chat to him about what it’s like being a part of the P&P family.

What convinced you to join the Pinot & Picasso as a Franchisee?

“I’ve had franchises previously, and we had decided that if we were ever to go into business again as Franchisees, it’d be based on the character of the people running it. When I met James and Aaron, I was quite interested in P&P. The final decision came down to the fact that we liked them as people – we thought they were pretty good dudes. That’s the honest opinion as to why we bought into Pinot & Picasso originally – based on the fact that we thought they were good and we thought being involved with them would be good for us.”

What was the process like becoming a P&P Franchisee?

“It was very simple. Based on the fact we had been through the process before with other people. We prepared ourselves for a long, drawn-out process but it wasn’t like that. It was effortless and made a lot of sense.

To be fair, we were pretty early with our first studio, but even the second deal we had done for the rest of our studios was ten times better again. They put their processes in play, and those processes have continued to get better.

I was actually away on my Bucks Party when my first studio (Terrigal) opened. The boys organised my trades for the fit-out – they were incredible.”

Since becoming a Franchise Owner with P&P, what benefits have you seen in life and business?

“When I had one studio, it gave me a lot more time to focus on other things. Once we had Terrigal up and running properly and found a good manager, I spent a lot more time with my family.

Since having the nine Pinot studios, we’ve bought ourselves a caravan because we like to get away on the weekends, which is something as a tradie that I couldn’t do. My lifestyle is a lot different. Even with the nine studios, I see a lot more of my family than I did as a tradesman.

The fact there are now over 30 studios, I feel like they’ve done it so often that the process just gets easier and easier. Plus, with so many like-minded people around owning studios, there are so many people to lean on. That’s what makes it easier for us.”

If there was one reason to join Pinot & Picasso, what would it be?

“Pinot for me, has been such a learning curve. I’ve made a lot of friends out of it. I’m a much better business person for being around all these people. I’m coming out of this being surrounded with 30 other business owners that I get to learn from every day, speak to every day if I choose to.

The founders of P&P are on another level, in my opinion, when it comes to business. It’s one of those things I’ve gone into it with a small understanding of business. Eighteen months in, I strongly believe I’m in a place where I’m becoming the entrepreneur I want to be, and I don’t think I could have done that without being around the people at Pinot & Picasso.”

Why invest in P&P in 2021?

January 13, 2021 by Pinot & Picasso

The team at Pinot & Picasso has returned from a well-earned break and are ready to tackle 2021!
After seeing incredible growth over the last six months, we reckon it’s time to seize the opportunity to jump on board the Pinot & Picasso train. We tend to take “New Year, New You” relatively seriously.

While we still live in a time full of uncertainty, we’ve experienced first hand that the P&P Business Model can withstand even a pandemic. The digital nature of our company and our ability to adapt to the business climate is a key strength we pride ourselves on.

We believe 2021 is the year to take the bull by the horns and make it your best year yet! So… why is now a good time to invest in Pinot & Picasso?

Better leasing opportunities

With some businesses struggling landlord and tenants are seeking favourable terms, or looking to enter/exit existing rental agreements. This leaves some room to negotiate when looking to lock yourself into a lease, obtain reasonable fit out costs or additions that add value to a vacant tenancy. At this point in time, even obtaining rent free periods to help manage your cashflow is more favourable in the current climate as you look to gain traction with your Pinot & Picasso studio.

Top talent in the market

With the Jobkeeper scheme coming to close in March, some workers may be looking for an opportunity else where. Finding reliable help has always been hard to find, so a potential influx of talent in the market presents the opportunity to get the best of a greater pool of suitors. In terms of finding excellent, customer service orientated paint & sip host – your chances couldn’t be better with the available number of hospitality and retail staff in today’s climate.

Appetite of the market

If anything shows us that the market is hungry for entertainment opportunities – it’s the number of franchises we’ve sold during and after COVID, and the sales we’ve taken since July have gone through the roof. From July to December last year, we grew from 12 studios to 36 nationwide. The figures don’t lie and this rapid growth proves there are no shortage of investors chasing new opportunities like a Pinot & Picasso studio.

Less competition in the market

With restrictions still causing havoc, there is currently less competition for our entertainment market segment than ever before. Venue’s are slowly re-opening, live music and events are on hold and places like movie theatres restricted on the numbers they can sit in their spaces. This leaves our studios to thrive (with slightly lessened numbers) week in, week out. Unlike our competitors, we’ve worked exceptionally hard to keep our customer base engaged in the brand. Initiatives like the Pinot & Picasso Art Box has left us standing strong against the rest.

Book a call via the button below for more details on available opportunities with Pinot & Picasso.

Looking Back at 2020

December 23, 2020 by Pinot & Picasso

It’s been a wild year here at Pinot & Picasso (as it’s been for most!), but we’re slowly winding down for the Christmas season giving well-needed breathing room to reflect on the year that was. It’d be an understatement to say that it’s been a landmark year.

2020 will go down in history for a number of reasons – the COVID-19 pandemic being the focus for many of us, the bushfires that devastated our beautiful country for another, but for the Pinot & Picasso team – it’s been one of growth and brand development.

OUR BIG MOMENTS IN 2020

THE ART BOX – We pivoted through the lockdowns to bring a virtual Pinot & Picasso experience into our customers homes FREE of charge. We delivered these fun lessons through complimentary Facebook Live P&P sessions and reached over a quarter of a million people nationwide!

THE CREATIVE KIDS ART BOX – Through the success of the Art Box product, we launched the Creative Kids Art Box in November. This allowed NSW parents to claim a $100 Creative Kids Voucher and use it towards this great product. In the space of a month, we sold around 1700 boxes!

23 BRAND NEW STUDIOS – We started 2020 with 12 studios across the country. Our studio numbers tripled throughout the year and we finish 2020 with 37 trading locations across NSW, QLD, VIC and the ACT!

SOLD OUT IN NSW METRO – As new studios began to open, we sold out completely in the NSW Metro area. We reached agreements in the final available territories at the end of this year which is a massive achievement. We’re now turning our focus to some amazing interstate locations!

On behalf of the Pinot & Picasso team, we’re incredibly grateful for your support this year. We hope you have a very Merry Christmas and we’ll see you in 2021 for bigger and better things!

Optimising Pinot & Picasso Studios remotely

December 9, 2020November 26, 2020 by Pinot & Picasso

We use the term ‘Lifestyle Business’ liberally when describing our model for a very simple reason. Running a Pinot & Picasso studio isn’t going to consume your entire life but give you the ability to dictate how you live your life (with the support of great lifestyle business).

That’s not to say that there isn’t a boat load of effort that goes into these studios to ensure you maximise the potential of your territory, BUT due to the digital nature of our business – you don’t actually need to be living, working or residing close to your studio.

What if I told you that you could manage your business remotely, opening up a new range of possible locations and markets for your franchise and while opening up new possibilities for the way you live your life? At Pinot & Picasso, we believe all these things are very possible. Here’s why:

We’re a digital, e-commerce based business – Being an e-commerce platform, everything we do is manage online or within the digital space. Our website is manageable from everywhere, our advertising and social media spend is encouraged to be placed where we can see results and all our lines of communication are cloud based. For an operator managing a business from distance, this is a dream.

Our business is built on automation – This business was inadvertently built for scale. Since our conception, all facets of our operation have been automated. From email confirmations, rostering reminders, to social media campaigns and even communication with our subcontractors – everything is triggered as part of an overarching chain of automatic events.

Digital marketing is our jam – We’re the first to admit that we aren’t artists, we’re marketers at heart. Building our business on a digital platform has always made us hyper aware that tracking sales is important. We know where every cent within our franchise business goes, and more importantly how much of that returns. With a strong relationship with our Digital Marketing Agency and years of experience/strategy within the digital space – we provide more and more opportunities for our Franchisee’s to make a healthy return.

Our Manager Matrix assures future decision makers are up to scratch – To ensure our Franchisees are equipped to move onto their second and third sites, we provide the training to ensure their support staff are equipped to manage the business in an efficient and decisive manner. Our Manager Matrix is designed to take the pressure off the business owner, and equip them to take on multiple venues (or feel confident taking time to holiday or spend time with their families!)

Stock is ordered and delivered straight to your door – That’s right – our Pinot & Picasso stock website is easily managed, and automated too. It’s much like online shopping, but even easier. Simply add your stock to the cart, purchase it at the check out and have it arrive at your studio the following week. Simple.

Your Pinot & Picasso Life is managed from your pocket – That’s right, we’ve even got our own app. From tracking attendees, refunds, to creating new sessions and processing payments for functions or large events – this app does it all. We like to ensure that Franchisee’s aren’t fish out of water when edits need to be made so we designed this thing for simplicity. The best part of it all? You can track your weekly sales as they come in.

With plenty of ways to manage your staff from distance, grow your online presence and drive home your own financial and business goals (without compromising your personal ones!) – Pinot & Picasso is easily managed regardless of where you are in the world.

Hear from Hany & Daniel as they discuss their experience with the Pinot & Picasso brand.

Join the P&P Family in 2021!

November 19, 2020November 19, 2020 by Pinot & Picasso

2021 is well and truly upon us, and you know what that means – it’s time to start thinking about those New Year’s resolutions!

While 2020 has been a superstorm of chaos and uncertainty, what could be better than taking control of your life and seizing new opportunities?

The brand you love, Pinot & Picasso, is continuing to look for fun, reliable and hard-working Franchisee’s to jump on board the easily manageable lifestyle business in 2021!

The digital nature of our pandemic-proof business means you can operate a studio from anywhere. In fact, you don’t actually need to be living, working or residing close to your studio.

We’ve made sure running a Pinot & Picasso studio isn’t going to consume your entire life but give you the ability to dictate how you live your life. As they say – if you love what you do, you never work a day in your life!

So, why should you take a leap of faith and join the Pinot family? At Pinot & Picasso, 2020 was one for the record books. We’ve expanded our business from 13 to 35 active studios nationwide, sold out locations in the NSW Metro area and have more exciting interstate territories available to purchase.

Does becoming a Pinot & Picasso Franchise owner sound like the exciting opportunity you’ve been waiting for?

OUR BIG MOMENTS IN 2020

We use the term ‘Lifestyle Business’ liberally when describing our model for a very simple reason. Running a Pinot & Picasso studio isn’t going to consume your entire life but give you the ability to dictate how you live your life (with the support of great lifestyle business).

2021 is well and truly upon us, and you know what that means – it’s time to start thinking about those New Year’s resolutions!

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